3 ads, one per top CEP. Same engine (you’re not crazy / soap was the dirt), hook flexed to the entry point. Each ad ships with 3 hook variants so the winner is earned in testing, not guessed. Primary text is written for the Pet Mom: clever, wholesome, share-safe. No crude, no fear-mongering, no harsh-chemical scare tactics.
Format per ad: Hook variants (test these) → Primary text → Headline → Description → Visual → CTA.
The core ad. Highest on-strategy. Built on the survey-winning hook C1 (9.63).
Hook variants (first line / first 3 seconds): - A (winner): “If your carpet gets dirty again right after you pay to clean it, you’re not crazy. Here’s why.” - B: “I paid $200 to make my carpet worse. Twice. Let me explain.” - C: “Your carpet cleaner has been lying to you, and it’s not even on purpose.”
Primary text: You’re not crazy. It gets dirty again because they cleaned it with soap, and soap never fully rinses out. That leftover residue sits in the fibers like glue and grabs every speck of dirt that walks in. Look clean for a week, filthy by week three. Every time.
Zerorez leaves zero residue. No soap, nothing left behind to attract dirt. So the clean actually stays clean, and we guarantee it. If it doesn’t stay clean, we come back free.
The soap was the dirt. We clean up after your carpet cleaner.
Headline: The only clean that stays clean. Description: Zero residue. Zero soap. Stays-Clean Guarantee. Visual: the foam test, clean water poured on a “cleaned” carpet and foaming up. Captioned “that’s the soap they left in your floor.” CTA: Book your first clean
Hook variants: - A: “Your puppy isn’t why the carpet still smells. The last cleaning is.” - B: “We love the dog. We do not love the smell that keeps coming back.” - C: “You cleaned the carpet. So why does it still smell like dog?”
Primary text: Here’s the part nobody tells you: most carpet cleaners use soap, and soap leaves residue. That residue traps odor and dirt down in the fibers, so the smell comes back even after you’ve paid to get rid of it. It’s not the puppy. It’s the leftover soap.
Zerorez leaves zero residue. We lift the accident out instead of soaping over it, so the smell is actually gone and stays gone. Safe for the dog, safe for the kids, guaranteed to stay clean.
You trained the puppy. Let us handle the carpet.
Headline: Get the smell out. For good this time. Description: Zero residue, zero soap. Safe for pets and kids. Visual: the recovery tank of black water held up like evidence, then the same room six weeks later, spotless. A dog asleep on the clean carpet. CTA: Book your first clean
Hook variants: - A: “Before the baby crawls, know what’s actually in your carpet.” - B: “You can clean the carpet without soaking it in chemicals. Most people don’t.” - C: “Is your ‘clean’ carpet actually safe for the baby? Depends what they left in it.”
Primary text: When you’re getting the floor ready for a crawling baby, “clean” isn’t enough. What matters is what’s left behind. Most carpet cleaning uses soap and harsh chemicals that don’t fully rinse out, so your baby ends up face-down on the residue.
Zerorez leaves zero residue and no harsh soaps. Just a clean that lifts out the dirt and leaves nothing behind in the fibers. Safe for the baby, safe for the dog, and it stays clean because there’s no soap left to attract more dirt. Guaranteed.
The cleanest floor for the littlest person in the house.
Headline: Baby-ready clean. Nothing left behind. Description: Zero residue. No harsh soaps. Stays-Clean Guarantee. Visual: soft, warm, a baby about to crawl on a bright clean carpet, a dog nearby. Calm, not scary. CTA: Book your first clean